01Do they understand the work you want more of?
Emergency repair, drain work, water heaters, sewer work, planned replacement, and commercial work need different demand and handoff conversations.
02Can they show relevant evidence with context?
Ask for the period, market, spend or scope, service mix, source system, and the limits of the example.
03What happens to your accounts and assets?
Get administrative access, export rights, hosting, tracking, data, creative, and transfer terms in writing.
04What exactly is included and excluded?
Separate management, media, software, production, implementation, one-time setup, and client responsibilities.
05How will they measure the work?
Ask how calls, forms, qualified contacts, booked work, revenue, and capacity feedback will enter the reporting view.
06What does the first 90 days look like?
Make the discovery, asset access, foundation work, launch choices, review rhythm, and ownership clear before the project starts.